INFO@GRAVITYBRANDING.COM
TELEPHONE +1 415 987 9033
BRAND ONENESS™ STRATEGY, RESEARCH, NAMING, DESIGN, EXPERIENCE, PACKAGING
INFO@GRAVITYBRANDING.COM
TELEPHONE +1 415 987 9033
BRAND ONENESS™ STRATEGY, RESEARCH, NAMING, DESIGN, EXPERIENCE, PACKAGING
This core belief guides our work.
Too often, we see teams overly focused on an offering’s performance characteristics. Only a passing mention is made to the human user’s needs.
Our unique Brand Oneness® approach to creating brands mandates that we place maximum emphasis where it belongs—on resolving the human users’ need state.
GRAVITY BRANDING has been providing expert counsel and strategic creativity to its clients since 2000.
In that time, we have learned that success will follow if we place maximum effort on delivering high caliber, creative solutions. While we strive for strong profitability, any talk of compensation is always secondary to the work at hand.
Our passion for creativity is evident in all we do. We take great pride in our profession and we hope that you find working with us to be positively, impactful.
Our clients come to us with one of two challenges:
1. a novel brand to be realized;
2. an existing brand, requiring refinement to address
a shifting landscape.
In both cases, our job is to secure a strong understanding for the offering, audience need state, and the market dynamic. Our approach is always focused on crafting brand propositions that inspire and motivate audiences to act.
We employ our pivotal Brand Oneness approach with our clients at the outset of every engagement. This unique workflow was invented in the Silicon Valley and perfected in Fortune 100 boardrooms. In a word, it’s about co-creation, and it’s designed to get even the most opinionated, multi-national and cross-disciplinary teams to agree on a singular expression of value to the brand’s audience. Once stakeholders agree on what the brand needs to do in the market, the path to creating communications and experiences flows predictably.
We encourage you to keep an eye out for our forthcoming book that captures our unique approach and philosophy,
Chaos to Consensus,
On the Path to Brand Oneness.
Every successful brand embraces a singular idea that inspires its audiences to action.
We engage management teams in the challenge and, together, we agree to a singular expression of audience value utilizing our Brand Oneness method.
We utilize the resulting BRAND BULLSEYE to directly inform the brand’s overall manifestation.
The forces that influence preference for brand names are frustratingly idiosyncratic—they vary as much as human opinion.
Our time-tested solution is an objective process that is informed by subjective influences.
We are adept at analyzing the significance, style, spelling, and the sound of names. We utilize this expertise to create and recommend names that capture THE BRAND BULLSEYE in a compelling and on-brand manner.
The human brain responds variably to visual stimuli. Preferences for design can be unpredictable, but not nearly as they are for brand names!
Our design team takes some comfort in that, but like our namers, their work is always strategically-focused on bringing THE BRAND BULLSEYE to life in visual form.
Whether it is a logo, label, package, web site, design system, or an experience, we take pride in blending art with strategic intent to craft category-defining brand communications.
Once the BRAND BULLSEYE, the NAMES and the REALIZATIONS have been developed, the proposed communications may be subjected to a variety of EVALUATION measures.
For B2C or B2B offerings, we can initiate international qualitative or quantitative programs designed to solicit audience reactions to the proposed communications.
For a pharmaceutical offering, we engage partners to embark on a robust name safety testing program that includes POCA analysis and regulatory filing documentation.
Brand realization requires not only defining the strategic intent, trade dress and digital presence, but, at times, its physical form.
We are available to work with and or brief advertising agencies, printers, signage and production companies to ensure an on-strategy implementation.
GRAVITY BRANDING delivers aesthetically sophisticated, on-strategy brand creation services to brand leaders at world class enterprises, mid-cap companies, and venture funded start-ups.
While we maintain strong domain expertise across industries, we relish the challenge of cracking new categories.
We really aren’t super comfortable chatting about ourselves or our accomplishments, but people tell us we need to toot our horn so here goes…
We respond promptly!
We are highly respectful of your time and need for privacy.